ExcelGuru

Digital marketing

Download free digital marketing Excel templates for planning campaigns, managing social media calendars, tracking marketing budgets, monitoring KPIs, and reporting campaign performance. These templates are designed for marketers, agencies, small businesses, and content teams who want practical spreadsheets to organize and improve their marketing workflow.

PPC Google Ads Report Excel Template for tracking ad spend clicks impressions conversions and campaign return on investment

PPC Google Ads Report

Analyze paid advertising performance with this free PPC Google Ads Report Excel Template. Track campaign spending, clicks, impressions, click through rates, conversions, cost per click, cost per conversion, conversion rates, and return on ad spend in one organized Excel report. Ideal for digital marketers, PPC specialists, marketing agencies, business owners, and performance marketing teams that need to measure campaign effectiveness, optimize advertising budgets, and improve return on investment.

Marketing ROI Dashboard Excel Template for tracking campaign costs revenue return on investment conversions and marketing performance

Marketing ROI Dashboard

Measure marketing effectiveness with this free Marketing ROI Dashboard Excel Template. Track campaign spending, revenue generated, return on investment, conversion rates, leads, customer acquisition costs, and performance trends in one clear Excel dashboard. Ideal for marketing managers, digital marketers, business owners, agencies, and finance teams that need to evaluate campaigns, identify profitable channels, optimize marketing budgets, and make data driven decisions.

Social Media Dashboard Basic Excel Template for tracking followers engagement reach impressions posts and social media performance

Social Media Dashboard (Basic)

Monitor social media performance with this free Social Media Dashboard Basic Excel Template. Track followers, engagement, reach, impressions, posts, likes, comments, shares, and key performance trends across your social media activities in one clear Excel dashboard. Ideal for social media managers, marketers, content creators, small businesses, agencies, and anyone who wants a simple way to measure social media growth and engagement.

SEO Report Dashboard

Without regular reporting, it’s hard to know if your SEO efforts are actually paying off. This editable SEO dashboard automatically categorizes your keywords into ranking buckets (Top 3, 4–10, 11–20) and calculates month-over-month traffic growth so you can focus on the keywords that move the needle. You can customize this further to include more information and also modify this to make GEO Dashboard too.

content calendar that plans your posts across every platform and tracks each one from idea to published.

Content & Social Media Calendar

Plan and manage your content schedule with this free Content Social Media Calendar Excel Template. Track post ideas, social media platforms, captions, content formats, publish dates, campaign names, assigned owners, approval status, and performance notes in one simple Excel file. Ideal for marketers, creators, agencies, startups, and small businesses that need an easy way to organize content planning and maintain consistent posting.

Campaign Performance Tracker Excel template preview with KPI cards for campaigns, revenue, ROAS, and conversions in a clean green ExcelGuru-style design.

Campaign Performance Tracker

Track and compare marketing campaign results with this free Campaign Performance Tracker Excel Template. Monitor campaign budget, actual spend, impressions, clicks, leads, conversions, revenue, ROI, ROAS, CPA, CTR, and performance status in one clean Excel dashboard. Ideal for marketers, agencies, startups, and business owners who need a simple way to measure campaign effectiveness and improve future marketing decisions.

Marketing Funnel Tracker Excel template preview with KPI cards for visitors, leads, MQL, and customers in a clean green ExcelGuru-style design.

Marketing Funnel Tracker

Track your customer journey from awareness to conversion with this free Marketing Funnel Tracker Excel Template. Monitor leads, prospects, opportunities, conversions, stage-wise drop-off rates, conversion rates, revenue, and campaign performance in one simple Excel dashboard. Ideal for marketers, sales teams, agencies, startups, and business owners who need an easy way to analyze funnel performance and improve lead-to-customer conversion.

Lead Generation Tracker Excel template preview with KPI cards for new leads, qualified leads, opportunities, and conversion rate in a clean green ExcelGuru-style design.

Lead Generation Tracker

Capture, organize, and track every lead with this free Lead Generation Tracker Excel Template. Monitor lead source, contact details, lead status, follow-up dates, assigned owner, conversion stage, deal value, and overall lead performance in one simple Excel dashboard. Ideal for marketers, sales teams, agencies, startups, and business owners who need an easy way to manage leads and improve conversion rates.

Lead Source Tracker Excel template preview with KPI cards for total leads, qualified leads, conversion rate, and top source in a clean green ExcelGuru-style design.

Lead Source Tracker

Identify which marketing channels generate the best leads with this free Lead Source Tracker Excel Template. Track lead sources, campaigns, contact details, lead status, assigned owner, conversion value, conversion rate, cost per lead, and ROI in one simple Excel dashboard. Ideal for marketers, sales teams, agencies, startups, and business owners who want to compare lead sources and focus on the channels that deliver the highest-quality results.

Conversion Rate Tracker Excel template preview with KPI cards for visitors, leads, conversions, and conversion rate in a clean green ExcelGuru-style design.

Conversion Rate Tracker

Track and improve your marketing conversion performance with this free Conversion Rate Tracker Excel Template. Monitor website traffic, leads, sales, conversion rates, revenue, campaign source, cost per conversion, and performance trends in one simple Excel dashboard. Ideal for marketers, agencies, startups, and business owners who want an easy way to measure conversion efficiency and identify opportunities for better results.

Keyword Research Excel template preview with KPI cards for keywords, search volume, low-difficulty keywords, and priority score in a clean green ExcelGuru-style design.

Keyword Research

Plan your SEO content strategy with this free Keyword Research Excel Template. Organize target keywords, search volume, keyword difficulty, CPC, search intent, priority level, ranking opportunity, and content ideas in one simple Excel file. Ideal for bloggers, marketers, SEO specialists, agencies, startups, and business owners who want an easy way to research, compare, and prioritize keywords for better organic traffic.

SEO Content Planner Excel template preview with KPI cards for content ideas, planned posts, keywords, and traffic potential in a clean green ExcelGuru-style design.

SEO Content Planner

Plan and organize your SEO content strategy with this free SEO Content Planner Excel Template. Track target keywords, blog topics, search intent, content type, publishing dates, assigned owners, status, priority, and SEO performance in one simple Excel file. Ideal for bloggers, marketers, SEO teams, agencies, startups, and business owners who want an easy way to manage content planning and improve organic search visibility.