Track Your Sales, Revenue, and Product Performance with a Simplified Excel Tool
If you sell products online—whether through your own website, Etsy, Amazon, or social media—it’s critical to track every transaction, product sale, and revenue stream. The Online Sales Tracker Template is an Excel-based tool designed to help you manage, monitor, and analyze your sales activity in one organized sheet.
This is a perfect solution for independent sellers, eCommerce startups, or small businesses that want to keep a clear view of daily sales without the need for complicated software.
Worksheet Overview – Inside the “SALES” Sheet
The single worksheet titled “SALES” acts as a full-featured dashboard for recording and analyzing all sales-related data.
- Transaction-Level Sales Entry
Each row in the sheet allows you to log a complete sales entry with fields such as:
- Date of Sale
- Product Name or SKU
- Quantity Sold
- Unit Price
- Total Amount (calculated automatically)
- Platform or Channel (e.g., Etsy, Amazon, Shopify, Instagram)
- Customer Name or ID
- Payment Method
- Shipping Cost or Fee (optional field)
These details help you see what’s selling, where sales are coming from, and how profitable each channel is.
- Revenue and Performance Tracking
At the bottom or via summary rows, the sheet includes calculated totals to show:
- Total Sales Revenue
- Total Units Sold
- Total Fees or Shipping Costs
- Net Profit (if calculated)
This provides a clear, at-a-glance understanding of how your online store is performing over time.
- Platform Comparison
If you sell across multiple platforms, the template helps you compare performance by platform. You can filter or sort to identify where your best-selling products or highest profits originate.
Use Cases for Online Sellers and Home Businesses
The Online Sales Tracker Template is highly adaptable to:
- Etsy or handmade goods sellers: Track orders, income, and shipping fees
- Drop shippers and print-on-demand stores: Monitor SKUs and fulfillment timing
- Digital product sellers: Log each transaction with product type and sale amount
- Multi-channel sellers: Consolidate sales from Instagram, Facebook Shops, or WhatsApp
- Service providers: Record payments for online consultations, courses, or subscriptions
It also serves as a basic ledger for monthly reporting or tax time.
Benefits of Using This Excel Sales Tracker
Compared to spreadsheets with no structure or third-party apps with hidden fees, this template:
- Centralizes your online sales data
- Helps you see patterns in customer behavior
- Allows quick analysis of profits, fees, and trends
- Supports printable summaries for bookkeeping or accountant review
- Works offline and is fully editable
It’s simple enough for beginners and powerful enough for daily business use.
Download and Grow Your Online Sales with Confidence
The Online Sales Tracker Template gives you control over your eCommerce sales data without overwhelming complexity. It’s the perfect companion for side hustlers and digital entrepreneurs.
Download now and bring order to your online store management with Excel precision.
Visit our Excel Template Library for more business-focused tools including inventory lists, order forms, and sales dashboards.
